Advanced Lookalike Audience Strategy · Cohort
B2B Lookalike Playbook
Adapt lookalike thinking to long cycles, ABM lists, and LinkedIn overlaps.
- Duration
- 5 weeks
- Level
- Advanced
- Channel
- Focus
- B2B ICP
₩520,000
Informational price. See Refund & Cancellation for terms.
Request informationB2B SaaS and enterprise teams map ICP traits to platform audiences, layer intent signals, and set expectations for slower conversion windows.
What is included
- ICP trait to audience parameter mapping
- ABM list upload governance
- LinkedIn + Google overlap planning
- Sales cycle aware reporting cadence
- Pipeline influence narrative template
- Mentor feedback on your ICP doc
Outcomes
- Define a B2B-friendly lookalike test plan
- Align marketing reporting with sales cycles
- Document overlap rules across platforms
Lead instructor
Yuna Choi
Curriculum designer for cohort-based growth programs.
FAQ
Recommended for overlap module; Google-only track available.
Reviews
“Pipeline narrative template helped our CRO understand why we extended test windows.”
“ABM governance section was the highlight. Still wrapping LinkedIn overlap — material is thorough.”