Robee Digital
Seed Audience Foundations

Foundation Lookalike Audience Strategy · Cohort

Seed Audience Foundations

Build reliable seed lists and event maps before scaling lookalike models.

Duration
3 weeks
Level
Foundation
Channel
Meta
Focus
Seed quality

₩120,000

Informational price. See Refund & Cancellation for terms.

Request information

This foundation course walks marketers through seed audience hygiene, pixel and SDK event alignment, and KR-specific catalog setups. You will audit your current data layer, define minimum viable signals, and document a repeatable seed refresh cadence for Meta, Google, and Kakao channels.

What is included

  • Seed list quality rubric with KR marketplace examples
  • Event map workshop for web and app properties
  • Catalog and feed alignment checklist
  • Hands-on lab: rebuild a 1% lookalike from clean seeds
  • Mentor review of your tracking plan
  • Template pack for seed documentation

Outcomes

  • Document a validated seed audience for at least one channel
  • Reduce duplicate and stale events in your data layer
  • Establish a monthly seed refresh ritual with stakeholders

Lead instructor

Min-Ji Park

Min-Ji Park

Lead instructor for paid social and audience modeling in KR markets.

FAQ

Yes. You should have editor access to at least one ad account and a connected pixel or app SDK for the labs.

Reviews

“The seed rubric from week 2 fixed our duplicate purchase events. We rebuilt our 1% LAL and saw cleaner delivery within two weeks — not magic, but the process finally made sense.”

— Jinwoo, Growth lead · Seoul D2C brand

“Clear pacing. I wanted more time on app SDK events, but the mentor notes on my event map were worth the enrollment.”